Tim Nudd

"Roo has been a contributing writer to Adweek magazine since October 2013. I have been her editor for all of that time. 

She is one of my most gifted and reliable writers. She has good story sense, she turns assignments around quickly and skillfully, and her editorial voice strikes the perfect balance between playful and smart. 

Almost everything she writes gets a strong response from our readers and lots of pageviews. In fact, Roo has one of the highest pageviews-per-story ratios of any Adweek writer. 

Her writing is strong, and she's a great person to work with. I could use another dozen freelancers just like her."

- Tim Nudd, Editor, Adweek

Brendan Synnott

“Roo has wit beyond belief, and can make any subject approachable and personal. Brands come alive with her influence and ideas.”

– Brendan Synnott, Founder of Revelry Brands, Director at Siggi’s, Co-Founder of evol Burritos, Director at PACT Apparel

Zak Normandin

“Roo played an integral part in laying the foundation for the brand, both in voice/tone through copywriting, and also visually by providing her thoughts, feedback & recommendations on the visual aspects of package design, website layout, and overall imagery of the brand.  She wrote all of the copy for our Tiny Fruits line, resulting in the prestigious ‘Best Packaging’ award at Expo East. Additionally, she set the overall tone for the brand through website copy & social media conversations, which continues to be a key differentiator as our company continues to grow.  Roo possesses a unique blend of skill & intuition — something rare to find in a creative.”

– Zak Normandin, Founder and CEO, Little Duck Organics

Suzanne Xie

“Roo is an absolute pleasure to work with, and brings an expert understanding of how to speak to a brand’s target audience. Her writing is funny, fresh and down-to-earth. I’m already looking forward to working with her again on a social media / writing project!”

– Suzanne Xie, Founder and CEO, Hullabalu

Zachary DeAngelo

"Roo has the very rare talent to consistently create a meaningful and unique voice for every brand that she engages with. She makes the effort to understand the nuances of your business: the customer, the package, the mission, and the people. The result is a clear messaging platform that actually means something, which is a far greater asset than just good copy.”

– Zachary DeAngelo, CEO, Kalot Superfoods